Privacy Policy

Privacy Policy

  • Introduction:
  • Welcome to (referred to as "we," "us," or "our"). This Privacy Policy outlines how we collect, use, and protect your personal information when you visit our website, make purchases, or interact with us in any way.

  • Information we collect: 
  • When you use our website, we collect various types of information for different purposes, collectively referred to as “Personal Information”. 

    2.1 Device Information

    • Purpose: We collect device information to optimize our website’s performance and provide you with the best experience.
    • Source: This information is automatically collected through cookies, log files, web beacons, tags, or pixels when you access our site.
    • Disclosure: We may share this information with our processor, Shopify.
    • Information Collected: This includes your web browser version, IP address, time zone, cookie data, viewed pages or products, search terms, and interactions on the site.

    2.2 Order Information

    • Purpose: We collect order information to fulfill your purchases, process payments, arrange shipping, send invoices, and provide customer support.
    • Source: You provide this information during the purchase process.
    • Disclosure: We may share this information with our processor
    • Information Collected: It includes your name, billing address, shipping address, payment details, email address, and phone number.

    2.3 Account Information:

    • Requirement to provide information: Customers have the option to place orders with or without creating an account on our website. In both cases, they are required to provide their names, addresses, phone numbers, and email addresses for order fulfillment purposes. We do not store any payment data as third-party payment gateways securely handle all payment transactions.
    • Update details: For customers with accounts, they have the ability to update their name, phone number, and address at any time. However, please note that deleting personal data from the account does not result in account closure. To close an account, customers are required to send an email request to our support team.

  • Using Personal Information: 
    • Service provision: We use your personal information to provide services such as product sales, payment processing, order fulfillment, and to keep you informed about our products, services, and offers.
    • Marketing Communications: We use your personal information to deliver targeted advertisements or marketing communications we believe are relevant to you.

    1. Sharing Personal Information:
    • Data safeguarding: We are committed to safeguarding your personal information. We do not share customer data with third parties except for essential service providers who assist us in delivering our services. Access to customer data is restricted to a select few individuals within our organization who require it to perform their duties.
    • Legal Compliance: We may disclose your personal information to comply with legal requirements, respond to lawful requests, and protect our rights.

  • Retention of Personal Information:
    • Principled Retention: Your personal information is retained only for the necessary duration to fulfil its original purpose or as required by applicable laws.
    • Legal Compliance and Protection: We may retain data due to legal obligations, to prevent fraud or abuse, exercise legal rights, defend against claims, or for other legitimate purposes aligned with applicable laws.
    • Anonymized Analytics: Even after the initial purpose is fulfilled, certain data may be retained in anonymized form for analytical and research purposes, ensuring user privacy while contributing to service improvement.

  • Communication Preferences: 
      • Consent: When customers create an account, subscribe to our newsletter, or place an order (without creating an account), they provide consent to receive promotional emails or SMS messages. However, they have the option to opt-out of promotional communications by unchecking the relevant boxes during account creation or order placement.
  • Opt-out: Customers who do not subscribe to promotional communications will not receive any marketing emails or SMS messages from us. Additionally, every promotional email we send includes an unsubscribe button, allowing recipients to easily opt-out from further marketing communications. Subscribers, whether they have accounts or not, can unsubscribe at any time.

  • Minors: 
  • Our website is not intended for individuals under the age of 13. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to request its removal.

  • Your Rights: 
  • You have the right to access, transfer, correct, or delete your personal information.

    • Exercising Your Rights: Contact us to exercise these rights, and we take every reasonable step to ensure accuracy and timely updates. Access, correct, and update your information directly on the platform, or request assistance by writing to us.
    • Withdrawal of Consent: You can withdraw consent by writing to us but note that withdrawal may affect your access to the platform and services. Withdrawal is subject to verification and aligns with the Privacy Policy, Terms of Use, and applicable laws.

  • Cookies:
  • Cookies are employed to enhance your browsing experience in the following ways:

    • Personalization: These cookies assist in remembering your preferences, allowing us to tailor the website to align with your individual choices and provide a more personalized experience.
  • Insights and Optimization: We use cookies to gain valuable insights into site usage patterns. This information helps us continuously improve and optimize the functionality and content of the site to better serve your needs.

  • Contact Information:
  • If you have any questions, concerns, complaints, or requests related to your privacy or this policy, please reach out to us via email at

  • Grievance Officer: 
    • We are dedicated to addressing any concerns, questions, or complaints you may have regarding your personal information and our privacy practices. If you wish to contact our Grievance Officer:

    Name: Purva Gandhi 


    Address: 1st floor, International Business Park, Oberoi Garden City, Goregaon (E), Mumbai-400063

  • Changes to the Privacy Policy:
    • Periodic Checks: We encourage you to regularly review our Privacy Policy to stay updated on any modifications. Changes may occur to reflect updates in our information practices.
    • Notification of Significant Changes: In the event of significant alterations, we will alert you through one or more of the following methods:
    • Posting the updated date prominently in the Privacy Policy.
    • Sending you an email when required by applicable law.

    This Privacy Policy reflects our commitment to your privacy. We may update it from time to time to align with our practices and legal requirements.

    Last updated: 03 October 2023